The submit People value of travel agents and tour operators: ABTA appeared first on TD (Journey Each day Media) Travel Daily Media.
Consultant Picture
Findings from ABTA’s Vacation Habits 2025-26 report, launched on the Journey Conference in Calvià, reinforce the significance individuals place on journey brokers and operators to supply unbelievable holidays with wonderful customer support and worth for cash.
Mark Tanzer, Chief Government at ABTA – The Journey Affiliation, stated: “At ABTA we all know all too effectively the added worth our members – journey brokers and tour operators – deliver to individuals’s vacation.
“Whereas individuals profit from the nice offers brokers and operators can safe, additionally they recognize their worth in a number of different methods, together with the boldness they get to journey, entry to experience, and making life simpler by dealing with the entire journey preparations. All in all this makes for a greater vacation.”
A 3rd (34%) of individuals used a journey skilled to ebook their vacation during the last 12 months, with ease of reserving the most typical cause for doing so (57%), adopted by saving time (42%).
The variety of individuals saying they felt extra assured having booked by an agent or operator elevated by 5 proportion factors at 41% this 12 months, in contrast with 36% the earlier 12 months. This maybe displays the essential position of journey professionals in supporting their clients, and rebooking preparations, within the face of any change, problem or disruption.
With the ability to accommodate clients’ particular necessities and desires can be mirrored within the responses, with 16% saying it helps with making certain that any incapacity or mobility necessities are factored in.
Not solely do individuals recognize the position journey professionals have in organising their vacation, one in 5 (22%) additionally say that they had a greater vacation on account of reserving with them – rising to 30% of 18-24 12 months olds.
ABTA’s report additionally reveals worth for cash is entrance and centre of the selections persons are making about their vacation, with 43% of individuals reserving a bundle vacation as a result of it was the most suitable choice for the worth, rising to 47% of 18-24 12 months olds. Additionally it is the most typical cause why individuals booked a bundle.
Equally, worth for cash was cited by 39% of individuals as the rationale why they booked with a journey skilled.
The submit People value of travel agents and tour operators: ABTA appeared first on Travel Daily Media.
