Enterprise Occasions Sydney (BESydney) introduced the appointment of Devanshi Parikh to symbolize the vacation spot in India.
Parikh’s appointment is a response to elevated development within the variety of Indian firms enquiring about Sydney for his or her subsequent incentive vacation spot.
Likewise, her placement demonstrates the organisation’s dedication to supporting purchasers throughout the nation.
BESydney CEO Amanda Lampe remarked: “India is a Prime 3 supply marketplace for worldwide incentives selecting Sydney, with the variety of enterprise occasions delegates travelling to Sydney from India rising by greater than 50 % since 2019, proving Sydney’s enchantment to probably the most discerning travellers.”
Lampe added that the expansion was fuelled by the quadrupling of direct flight capability into Sydney since 2019, in addition to the streamlined and far improved visa course of.”
Vacation spot NSW CEO Karen Jones added: “India is considered one of NSW’s most essential customer markets, with sturdy cultural and social ties by means of sport, the humanities and Sydney’s giant Indian diaspora. NSW can be the nation’s primary state for enterprise occasions – a sector forecast to contribute greater than $192 million to our customer economic system this yr – so there’s important alternative for additional development from the Indian market. I’m delighted that the strategic partnership between Vacation spot NSW and BESydney has secured an in-market consultant to generate new enterprise occasions alternatives for Sydney, and I congratulate Devanshi on her appointment.”
This strategic transfer underscores BESydney’s dedication to international engagement and its mission to place Sydney because the pre-eminent Asia-Pacific enterprise customer vacation spot.
The correct particular person for the job
With regard to Parikh, Lampe stated: “Devanshi’s on-the-ground experience and market data can be instrumental in responding to our rising Indian shopper base and increasing our attain and influence”.
Parikh brings over 20 years of gross sales and advertising and marketing expertise within the journey and tourism sector, having labored with main companies throughout Mumbai.
A graduate of The Worldwide College for Tourism in Zurich, Switzerland, she most lately based and led her personal boutique journey company, Explorience, from 2016 to 2024.
Based mostly out of the New South Wales Authorities’s Vacation spot NSW (DNSW) Mumbai workplace, she’s going to initially work carefully with main MICE journey companions highlighting the thrilling program of latest developments throughout Sydney to shock and delight their purchasers.
Over time, her position will broaden to assist each DNSW’s leisure journey initiatives in addition to BESydney’s enterprise occasions technique, reflecting the pure synergy between the 2 sectors and their shared associate networks.
She stated of her project: “India loves Sydney’s motion and journey, sport, purchasing and eating. There’s a lot anticipation for the India Cricket tour later within the yr, particularly when Australia faces India below lights on the Sydney Cricket Floor (SCG) in a possible series-deciding third match of the One Day Worldwide sequence. We’ve got a lot extra to share, with annual occasions just like the Vivid Sydney competition of lights, meals, music and concepts, a brand new 24-hour worldwide airport opening subsequent yr, and thrilling occasion areas like The Cutaway in Barangaroo and Worldwide Conference Centre (ICC) Sydney. I stay up for working with the MICE business to proceed to strengthen the bonds between Australia and India.”
