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Expedia Group has appointed Xavier Amatriain as its first chief synthetic intelligence (AI) and knowledge officer, underscoring the corporate’s push to place itself on the forefront of next-generation journey know-how. Amatriain beforehand served as Google’s VP of AI and compute enablement, bringing deep experience in machine studying, knowledge infrastructure and agentic methods.
In his new position, Amatriain will oversee Expedia’s long-term AI and machine-learning technique whereas coordinating with product, B2B, advertising and marketing, finance and strategic-partnership divisions throughout the organisation.
Amatriain mentioned the journey sector is coming into a pivotal part formed by “generative, agentic and actually adaptive applied sciences” able to remodeling how folks plan, e book and expertise journey. “We’re creating seamless end-to-end journey experiences, and no firm is best positioned than Expedia Group to guide this subsequent wave,” he mentioned, including that the intention is a future wherein journey turns into extra clever, intuitive and deeply personalised. The transfer comes at a time when AI adoption within the journey business is accelerating, pushed by rising client expectations, operational efficiencies and new alternatives in predictive analytics and dynamic content material technology.
Expedia Group’s appointment displays a broader development as journey corporations elevate AI experience into senior management roles. In September, Skyscanner promoted chief product officer Piero Sierra to chief AI officer, a transfer he described as a dedication to “curiosity, studying and making journey extra private, intuitive and galvanizing.” As competitors intensifies, these management adjustments sign a wider shift: AI is now not an add-on however a core driver of technique, product design and traveller engagement.
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