International resort operator Minor Motels introduced the strategic growth of its model portfolio with the addition of 4 new resort manufacturers, together with the group’s first smooth manufacturers.
The newly launched manufacturers will help Minor Motels’ continued progress by enabling it to increase into new markets and supply distinctive hospitality choices throughout the posh, premium and choose segments.
These manufacturers will be a part of Minor Motels’ current portfolio of resort manufacturers which at the moment encompass Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH, and Oaks.
Likewise, these will replicate the group’s dedication to providing its companions and friends a broader vary of brand name propositions, notably within the fast-growing smooth model section.
New to the Minor Motels portfolio
- The Wolseley Motels Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Motels is a luxurious model that blends British magnificence with European aptitude and international affect. Every resort is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and charm. With unerring consideration to element and design, The Wolseley Motels create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
- Minor Reserve Assortment A luxurious smooth model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and talent to supply one thing singular that friends can’t discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that stability innovation and time-honoured hospitality;
- Colbert Assortment Colbert Assortment, a smooth model within the premium section, will embody a world assortment of unbiased inns designed for these fuelled by a ardour for culinary excellence and real social connection. Every resort expresses its individuality by way of curated experiences, from insider-led itineraries to story-rich eating and gatherings that convey individuals collectively; and
- iStay Motels iStay, a choose section model, gives stays which might be enjoyable and inexpensive, comfy and handy, delivered with minimal fuss. Friends can count on a refreshing, budget-friendly resort expertise with seamless service, a superb night time’s sleep, and the newest tech on the earth’s most liked cities.
Ongoing evolution
The growth of Minor Motels’ model portfolio follows the evolution of the Minor Motels masterbrand in March 2025.
The launch of the umbrella model platform is accompanied by vital funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition below a single Minor DISCOVERY programme.
At the moment, the Minor Motels consumer-facing masterbrand supplies the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its friends globally.
In accordance with chief business officer Ian Di Tullio: “We’ve got meticulously crafted every new model to seize particular alternatives available in the market, enabling us to fulfill the evolving wants of recent travellers and house owners alike. By increasing our model providing to handle new segments, we’re empowering our companions, delighting our friends, and accelerating our international progress technique. These further manufacturers are instrumental in serving to us attain our progress goal of 850 properties by the top of 2027.”
At current, Minor Motels can also be in lively discussions relating to improvement alternatives for every of its manufacturers.
The primary property bulletins for The Wolseley Motels, Minor Reserve Assortment, Colbert Assortment, and iStay are anticipated within the coming months.
